The Value Trap

Right now businesses are looking to consolidate their software vendor relationships and simplify their technology stacks.

Vendors feel that pressure and want to quantify the value of their offering.

And they just can't help themselves...showing up with ROI calculators and insane numbers that look fake. Well, because they are fake and are usually a desperate attempt to gain some sort of credibility after not talking to you for a whole year.

This is The Value Trap software providers walk themselves into.

On average, a company uses 100+ software providers. The hard truth is not every piece of software is going provide that 100x return on investment.

Every tool is going to solve a specific problem(s) though. If you solve a problem you are a need-to-have.

The companies that survive this consolidation period will be relentlessly focused on killing their customers pain.

Leave the value and return on investment calculators at home until you've killed the pain.

You'll find you won't need any fancy value calculations to prove your value.